How to write content optimized for SEO in your WordPress blog

 When you go searching for keywords it is vital that they are not generic, since they tend to have a lot of competition.And you will never be able to position the contents of your blog in search results.

 For this reason, it is essential that you always research long tail keywords (do not be misunderstood).These are also known as long tails keywords, and are key words formed by 2 or 3 words.Let's say you sell women's fashion items online, and you want to ranked an article on women's shoes to go out and party.Well, it would be crazy to position the keyword shoes because there is too much competition.Let's see a simple example for you to note the difference between the two keywords:

 Generic Keyword: shoes

Keyword long tail: women party shoes

Once we have defined the keyword "long tail", it will be essential that it appear in:

Title

Example: The best party shoes for women

URL Example: http /: dominion.com / women-shoes

Content Include the keyword "women's party shoes" in H2 and H3 titles

Meta description Customize the meta description of the article and include the keyword "women party shoes".

# 2 Write naturally

Some time ago many bloggers were competing to see who was repeating a keyword more often in an article.But this competition so absurd has been disappearing, because fortunately the Google robot has become more "human."Now the search engine penalizes this technique of spam to the readers, and forces the use of synonyms.If you want better organic positions in the search results you need to use:

 1 Main Keyword.

2 Secondary keywords.

 As you can see, writing content optimized for SEO does not mean repeating a single keyword a thousand times.There are two keys to being successful with the contents of your blog: write naturally, and show your personality.I did not say anything new, but the reality is that it is. Because many blogs only wrote their articles thinking about the search engine.most of the people use online spinner to use free content for their web 2.0 sites  that won’t help in money site but its help you to ranked your keyword if us use this content in your web 2.0 if you want to use spin article than you can use this article rewrite tool 

Url:  http://seotoolnetwork.com/article-rewriter

 Always remember that people are the ones who will read and leave comments, they will share your articles in social networks. And even more importantly, they will sign up for the newsletter of your blog.Think about your target audience, and how to optimize the content to attract readers

# 3 Optimize images

 Another important factor if you want to write content optimized for SEO is to optimize the images.For this, you must use the alternative text, also called as Alt-text.You must remember that Google uses a robot to crawl and index the content, and thus offer the best content to its users.Although the search engine has tried hard to be more "human", there are still aspects that can not interpret as are the images.For this reason, we must help the robot to understand the image and to know what the visual content is about.

When you add an image to the multimedia library, you need to access its attached details to edit the alternate text.The alternative text should include a short description and the keyword that we want to position in the article.This way you can rank two sometimes at the same time, in the text finder and in the image finder.Many times we forget that Google provides several search tools, and as is the image finder.I recommend this article by Miguel Florido, because you will discover some tricks.

 If you analyze the traffic of visits of your website with Google Analytics, you can see that many of them come from the images.This means that some users visited you because they searched for images that Google showed when they ran a search related to your article.So, it is vital that you have optimized all the images of your articles.Otherwise you will be losing visitors traffic, and visibility in search engines.

# 4 Uses SEO by Yoast

One of the basic and essential plugins that you should have installed in your blog is SEO by Yoast.It is considered as the best free SEO plugin, and makes it much easier to position the content in search engines.The configuration of this plugin for a blog is very simple, and it is not necessary to have technical knowledge or be an expert in the field of web positioning.

 But I recommend that you read this guide WordPress Seo By Yoast in the blog of Jose Umpierrez, because it explains how to do it step by step.When you already have SEO by Yoast installed, and you want to add a new page or entry to your blog, a configuration menu will always appear at the bottom.The configuration menu has 3 main sections which are: content, advanced, social.

Content

 As if it says its name, you can edit several fields to get a better optimization of the content in the search engines, which are:Fragment editor: to edit the article title, the keywords of the entry, and the meta description.Main keyword: you want to position in search engines.

Meta keywords:

Content analysis: shows a series of tests that analyze the content of the page and the different colors (green, orange, red) indicate whether you have met optimally, regularly or poorly.PS: I have not yet met anyone who has managed to get all the green points in the content analysis.Please, if you know a person who has achieved it, I would be grateful if you would introduce me to me to become a selfie with her.

Advanced

 The plugin SEO by Yoast also offers the possibility of making a more technical configuration to achieve a better positioning in search engines.

Social

 Here you can edit the title, description, and meta description, so that the content will be different when people share both Facebook and Twitter.

# 5 Customize Meta Description

 Another essential factor to optimize the contents of your blog is the Meta description, because it is the preview that the search engines show in their results.For this reason, you should strive to include a personalized Meta description that will capture the attention of users.This way you will get the users to click on the link, visit your page, and finish reading the article.Otherwise, if you do not edit the meta description you will get by default the first paragraph of the text in the search results.To edit the Meta description in your entry or page will need to have installed in your WordPress blog SEO plugin by Yoast.When you go to edit the meta description description of your content remember that there is a limit of 155 characters.Because if you exceed the remaining text will not be displayed, and ellipsis will appear in the search results.Many times people take advantage of this field to use a little sense of humor, and get the attention of the user.Although this already depends on each blog, because each one has a different audience.

# 6 Internal Links

One of the keys to optimizing content is doing SEO on Page, that is, linking to other content on the website.Although the most technical definition of the SEO concept on Page would be:It refers to the optimization of a web page to help search engines and also enhance the user experience.Internal links make it easier for search engines to verify the validity or relevance of your content on the blog.

 This technique allows to achieve a better ranking in the search engines, and to increase the visibility in the organic results.But you can not forget that internal links should always be useful and relevant.That is, the content of that linked page has to be complementary to the current page.It is not about including internal links like crazy and without any sense.When you are writing content optimized for SEO, you must include 1 or 2 internal links that point to another related article.This will bring more value to the content, increase the time of permanence of the user, and reduce your rebound percentage.In short, it is about providing the best experience for the user to come back on future occasions, and at the same time get a good valuation of the search engines.

# 7 External links

When you are writing content optimized for SEO, it is also advisable to link and mention the source.

This behavior will convey that you are concerned about the user experience, and your readers will appreciate the gesture.Google values ​​a lot when you link to relevant sources with high authority in search engines.In addition, if the author of the linked content is a blogger, he will share the article on his social networks and appreciate your mention.Remember that getting quality external links improves SEO SEO.And even more when coming from a website with a lot of authority on search engines.This acquisition of third-party links is known as Link building, and there are 2 global strategies:

·        Blackhat: buy links to other websites, but sooner or later you will be penalized.

·        Whitehat: the most recommended option by Google.

·        Natural links (Whitehat) are those that occur spontaneously, and in sites related to the theme of your business.

 And the purchased links (Blackhat) are those that are obtained in any web site in exchange for an economic remuneration.Although buying links has become a standard practice, Google recommends the following:The links should not look natural, they have to be natural.

# 8 Responsive design

I'm amazed to still find websites that are not tailored for all devices.Many years ago the traffic of a web page was only from the computers, but nowadays traffic has grown exponentially from the mobile devices.For this reason, the search engines already penalize not having a design adapted for mobile.It is vitally important to provide a good user experience, and to facilitate navigation on the website.

 Having a responsive design is not a matter of being fashionable or cooler, but it is a determining factor for SEO when you have a presence on the Internet.A person looking for something from his mobile device finds next to each link of the results shown the following text, "For mobile".

 In this way search engines inform the user that they can access and navigate perfectly with their device.In addition, according to a recent study by Google, 61% of mobile users returned to the search engine to find a website that was easier to visit and read the information.

 Many people consider having a responsive design requires hiring a programmer and investing a large amount of money.On the contrary, fortunately this adaptation is very economical thanks to the pre-designed templates on the market.

 Although it is also true that it would be advisable to hire the services of a web designer, to receive advice and to customize such template according to business needs.

# 9 Useful contents

It is great to know SEO factors to optimize the web positioning of a business.But you can not forget that the first rule of thumb is to offer useful and relevant content.Although there are many blogs with similar themes, you can succeed if you are unique.During the beginning of a blog you make the mistake of thinking that everything is already written.But you must remember that nobody can imitate your personality, and way of communicating.Providing relevant content does not mean writing articles with more than 3,000 words.The good contents are those that offer the information in the right size.However, some studies have shown that long articles get more engagement.That is, the contents are shared more times in social networks.

 But I must confess that I do not agree with this conclusion.There are many fashion blogs that do not exceed 1,000 words, and have many comments.In short, I believe that the extent of the content will depend on the sector or niche market that focuses

# 10 Load Speed

Upload speed is another important factor when writing content optimized for SEO.It is not enough to offer quality content, pages should also be uploaded in a matter of seconds.For this reason, it is essential to follow some recommendations to increase the loading speed and reduce the rebound percentage.There are some free tools to measure the speed of loading on the website, such as Pingdom Tools and Google Analytics.

 With Google Analytics you can know in more detail the speed of the pages in different browsers, as well as by country or pages.

 Even the average times of the website such as:

• ·   Loading the page.
• ·        Redirection.
• ·        Domain Search.
• ·        Server connection.
• ·        Server response.
• ·        Download the page.

In addition, there are 3 main factors that affect the loading speed:

·       Hosting: The location of the server is essential to achieve high speeds of loading.

·        Programming: it is necessary to have a clean and healthy HTML code

·        Network: this will depend on the ADSL connection that the user has.

 conclusion

 Writing content optimized for SEO is not harmful, as long as it is thinking first in the readers.The key to success is when your visitor can not identify the keyword you want to rank.And you, are you optimizing your blog content for SEO? Do you have the images optimized for the image finder on Google?